In today’s interconnected world, successful business leaders must go beyond spreadsheets and case studies—they must learn to communicate, negotiate, and lead across cultural boundaries. This talk explores the critical role of language and cultural literacy in developing global competence, drawing on insights from Spanish and Latin American studies to help business students deepen their understanding of the human side of international markets. 

We will examine how language shapes thought and behavior, how literature can serve as a mirror into national identities, and why cultural nuance often determines the success or failure of business ventures abroad. Using real-world examples from Latin America, we’ll discuss how understanding values, communication styles, and historical contexts can influence everything from marketing strategies to team management and client relations. 

This talk is ideal for future global professionals who wish to strengthen their intercultural intelligence and broaden their understanding of global citizenship—one of the most in-demand competencies in today’s business world. 

By the end of the session, participants will be able to: 

1. Understand the connection between language, identity, and business decision-making in cross-cultural settings. 

2. Identify key cultural values and practices that impact Latin American markets. 

3. Apply concepts of global competence and intercultural communication to real-world business scenarios. 

4. Appreciate the interdisciplinary value of humanities in business leadership and innovation.