From Garage to Growth: How Purpose-Driven Marketing Builds Businesses and Communities
When: Wednesday, October 22, 2025, 1:45 PM - 3:00 PM
Where: Alkek Atrium
Discover how powerful branding and mission-aligned marketing can not only drive sales but also transform entire communities. Join Andrew Brooks—marketing leader, nonprofit founder, and auto industry innovator—for an energizing session on aligning purpose, people, and profit.
This session walks attendees through real-world examples from multiple business ventures – ranging from leading multimillion-dollar marketing campaigns at Santikos Entertainment to building a purpose-driven movement with CarFest and the Community of Automotive Professionals. We'll dive into lessons learned, mistakes made, and how to scale brands while staying rooted in service. Ideal for entrepreneurs, students, and professionals seeking practical strategies to grow with impact.